Tran Tieu Vy – Miss Vietnam 2018 along with some beauty queens including Ngoc Han, Truong Thi May, Tran Huyen My were on the carnival jeeps, waving to thousands of local people in the annual coffee festival of central highland city Buon Ma Thuot 2019. The locality is famous for its vast forests of high quality and unique coffee.
During festival, many carnival street-style events, coffee-related contests, exhibitions of the coffee industry was introduced to the local people and visitors. Nearly 40 café shops locally also offer this kind of drink for free to visitors during the festival time.
Miss Universe Vietnam H'hen Niê who is of the local ethnic was on the spotlight as the communication ambassador for the festival.